Traffic Calming on Gloucester Road


The B4208 across the common is an unrestricted road - meaning the speed limit is 60mph - and we have all observed drivers recklessly exceeding the limit, recklessly overtaking and recklessly speeding on through the 30mph limit into the village.

The County Council will not reduce the speed limit because the road doesn't meet their criteria for doing so and the Safer Roads Partnership and the Police are anyway unlikely to enforce the limit across the common, whatever it is.

It seems that deaths and injuries are required before anything can happen. That's deaths of people of course; livestock doesn't seem to count.

What do you think should be done to calm the traffic across the common and through the village?

Traffic Calming on Gloucester Road

As a parent who regularly walks and cycles their children to school each day, the speed and lack of due care and attention of traffic along the Gloucester Road never ceases to shock. The exit from the Welland Stone turning onto the Gloucester Road is particularly dangerous, as cars are already accelerating out of the village and visibility is limited.

This afternoon, as I cycled in to pick up the children from school, my heart sank as I saw all three blue light services at the scene of an accident in the village on the Gloucester Road. For a three-car shunt to have taken place, speed will undoubtedly have been a contributing factor. The accident happened just underneath the horse chestnut tree, beloved of all the school children, especially at this time of year. Thankfully, the accident did not happen fifteen minutes later: the outcome could have been far, far worse.

As a school governor, I have also been cc'd on some of the correspondence between school parents, the parish council and WCC over the past few years concerning traffic along the Gloucester Road. Many excuses for not taking action have been given, such as the dangers posed by (static) road calming measures to grazing cattle through to the noise pollution from speeding cars if they were required to slow down to 30 mph. None hold water.

The bottom line: traffic should not be travelling across the common so fast - a 50 mph limit is more appropriate. The 30 mph limit in the village needs to be enforced. There is a wide range of road calming measures to choose from. Other villages have successfully controlled speeding traffic; there is absolutely no reason why Welland should be an exception.

We were extremely fortunate that today's accident was not more serious. I sincerely hope that today's "near miss" will finally focus attention on a problem that can and should be resolved without delay.

Traffic Calming on Gloucester Road

We walk our children to school along the Gloucester Road from the village boundary every week day and feel that speeding vehicles place them at risk daily. Recent speed surveys undertaken in the village identify a high proportion of vehicles exceed the 30 mph limit which has been a contributory factor in a number of recent accidents. Thankfully there are a range of options available to reduce the speed that traffic travels along the stretch of road. These are detailed in a 146 page document produced by the Department of Transport ( which details case studies and research into the positive effects of a range of traffic calming options. A combination of solutions in section 6 of this document (narrowing and chicanes) and section 7 (gateway and entry treatments) have been installed successfully in other UK locations and have had demonstrable reductions in traffic speed and accident frequency and would be suitable to install at the entry to the village adjacent to Castlemorton Common and along the Gloucester Road.

As per previous comments the speed limit over Castlemorton Common should also be reduced, not only to reduce the difference between the two limits (60 to 30), but also to reduce the incidents of vehicles striking grazing livestock on the common. A similar approach has been adopted in the New Forest, where a 40 mph limit has been implemented which has significantly reduced accidents involving animals ( with speed limit reminders painted on the road rather than positioned on repeater signs in order to reduce the visual impact on the landscape.

As per previous comments, the solutions are out there and have already been implemented by other villages all over the UK so let’s crack on and bring Welland up to speed (pardon the pun…..).

Dave Smith,

Traffic Calming on Gloucester Road

I will give the perspective from the "other end" of the village, where you take your life into your hands every time you even try to pull out of your drive or from California Lane, let alone walk along the road. We have already had discussions about the multiple accidents at Danemore Crossroads (5 so far this year?) and on Garratts Bank (an accident involving a motorcycle and 3 cars withinjuries requiring an ambulance - an accident that Police determined was "not speed-related", despite not attending the scene or interviewing any of the witnesses!).

It is not the people doing 34 MPH that need the focus (and no, I have not been stopped), it is the reckless idiots who drive through at 60+ MPH, particularly early morning and early evening. I agree with the comments above - there is no reason why physical barriers or chicanes cant be used - last time we talked about this we were told that street lighting was a pre-requisite, but there seem to be many other villages that have chicanes and no street lighting.

I think also "covert" surveillance should be considered, focused on those with a complete disregard of any speed limit. If we had a few publicised court cases that resulted in driving bans I think this would provide a powerful message.

But I think the only effective solution is likely to be physical modifications such as chicanes.

Gloucester Road Speed

I agree with all the above; surveillance would be highly effective if we could have average speed cameras. This would severely reduce reckless driving.

The cost of a fatality is £1.69 million - source NHS website and Cambridgeshire Police.

This is the cost of the court case, funeral, counselling, loss of income, devastation of the family, depression, prison sentence for driver, emergency services and coroner.

If a pedestrian is hit at 30 mph, there is a 9 % risk of fatality. If that person is hit at 40 mph the risk increases by 5.5 times. Source. ROSPA.

In Welland the 85 th percentile speed exceeds 30 mph - data provided by speed survey.

The County Council has now withdrawn funding for servicing the Vehicle Activated sign on Gloucester Road - source Parish Council Meeting 17 Oct 2016. This is now not functioning at present.

Cost and the fact that there have been no fatalities means that no speed measures have been implemented on the B4208 at the Castlemorton End since my campaign which began in January 2015.

Ref cost; 70 % of council tax we pay goes to Worcestershire County Council.

20.03 % of County Council money goes to Highways and Transport and Household Waste. Surely, a proportion of these funds could help pay Welland to improve safety on the B4208 - Gloucester road. Data source - "Your council Tax 2016/7 leaflet".

Public satisfaction of walking along the B4208 of all demographics is low as is public confidence.

With the accident on 23 Sep 16 outside the Park by the Horse chestnut tree (15 minutes before school pick up) being a near miss and a "warning shot across the bows", please can we all work in concert and with haste to improve safety measures on the B4208.

The fact that nobody has been KSI - killed or seriously injured, should not stop us from being able to take proactive safety measures.

After all the primary job of Government is to keep society free and alive.

Gloucester Road Death Trap

We live on Garrett Bank at the other end of Gloucester Road, and, while I am aware there have been incidents where people have been injured, it seems that it is only a matter of time until somebody is killed. I am constantly waving at people to slow down and the only time the majority of drivers seem to be driving at 30mph is when a speed van is located at the church. We walk up to Castlemorton common and the school every day using the pavement along the Gloucester road with my children and it can be very scary how fast cars and lorries drive along the road. It motivates me to drive to the common which is madness but it feels safer than trying to cross the road or walk along the pavements. My children are only tiny at the moment but I don't think I will ever be comfortable for them to walk to the playground or shops by themselves. What do we have to do to get anything done? It is always a battle and as other people have commented it costs a lot less to put some traffic calming measures in rather than the costs following a nasty incident, let alone the pain and distress caused by such accidents. I agree with all the comments above, except to say that I think it is not just the extreme speeders who come through the village that are dangerous, but also the people who travel at 30-40mph who are extremely dangerous (see the statistics cited by Nick in the comments above from ROSPA). This is mainly because these people seem to form the majority of cars who travel through the village (much to my dismay and disgust this also seems to include parents bringing their children to and from school, who you think would have child safety at the forefront of their minds), and that travelling at that speed would cause significant damage or death to a child compared to 30mph or below. I would support a 20mph speed limit during school hours (as enforced in almost every other school area nationally), and traffic calming measures such as chicanes and road narrowing to physically make it more difficult for drivers to speed.